Understand the Qualities Necessary for Effective Factual Communication in Print Products – Production Schedule

“Note: Each cell represents a ten-minute block of time. Three project lessons per week plus one hour of extra-curricular study.”

Understand the Nature and Purposes of Research in the Creative Media Industries

Researching Existing Products – Bibliography

These are the websites I used for the whole of my research unit, which are also included within each assignment and task:

1. Atom Content Marketing. (2009). What is Quantitative Research?.Available: http://www.marketingdonut.co.uk/marketing/market-research/what-is-quantitative-research-. Last accessed 25.01.2015

2. Snap Surveys LTD. (2010).  Quantitative Research. Available: http://www.snapsurveys.com/qualitative-quantitative-research/. Last accessed 21.01.2015.

3. Snap Surveys LTD. (2010). Qualitative Research. Available: http://www.snapsurveys.com/qualitative-quantitative-research/. Last accessed 21.01.2015.

4. Qualitative Research Consultants Association. (2015). What is Quantitative Research?.  Available: http://www.qrca.org/?page=whatisqualresearch. Last accessed 21.01.2015.

5. Press Complaints Commission. (2015). PCC.  Available: http://www.pcc.org.uk/. Last accessed 30.01.2015.

6. Media Fort. (2013). Quantitative, Qualitative, Primary and Secondary.Available: https://mediafort.wordpress.com/2013/04/30/quantitative-qualitative-primary-secondary-research-what-are-they/. Last accessed 05.032015.

7. S Ball. (2015). Campaign Research. Available: https://www.pinterest.com/ball3572/campaign/. Last accessed 05.03.2015.

8. Ball, S. (2015). Campaign Research. Available: https://www.pinterest.com/ball3572/campaign/. Last accessed 13.03.2015.

9. Vocative. (2015). Anti-Smoking Ads. Available: http://www.vocativ.com/culture/health-culture/anti-smoking-ads-actually-work/. Last accessed 10.03.2015.

10. Crown. (2015). Toxic Cycle. Available: http://resources.smokefree.nhs.uk/news/campaigns/toxic-cycle/. Last accessed 10.03.2015.

(55) Communication in Print Products

Understand the Nature and Purposes of Research in the Creative Media Industries

Researching Content – Researching Existing Products

In order to gain inspiration on what to use for my leaflet and also what not to include, I annotated a couple of existing anti-smoking leaflets.

Understand the Nature and Purposes of Research in the Creative Media Industries

Researching Content – Pinterest Board

To help me decide on a campaign idea, I decided to research existing advertisements for anti smoking and anti drink driving. I created a board on the site Pinterest and added posters and images and briefly explained my interpretations or how I could use similar ideas for my campaign.